Hey there! 👋🏼

I am a creative media producer, startup consultant & founder based out of Austin, Texas. I have been producing digital content and engaged in storytelling for 14+ years.

I believe in pursuing challenges beyond my comfort zone while on a lifelong journey of education. My skills have been used to serve a wide range of businesses – from transforming independent startups into national brands, to producing content for global industry leaders including Walmart, Target, EY, and more.

Professional Experience

marketing & creative director | Willow st. Lawns, lawnly

February 2021 - Present | Remote Contractor

• Ongoing strategic partner serving founders in market penetration, providing an expanding network of homeowners with access to lawn, landscaping, and home services
• Full-service website creation, SEO, marketing content & collateral paired with paid advertising - growing WSL from local service into a national brand now servicing 100+ cities across the Southeastern USA
• Brokered strategic partnerships with an expanding network of home service providers nationwide

Vice president, founder | church tax refund

April 2022 - Present | Dallas, TX

• Brokered partnership with key tax firm to provide churches & 501(c)(3) organizations with access to Employee Retention Credit (ERC) services
• Creation of business brand identity, ad & website collateral alongside integrations between CRM, team platforms, and backend systems
• Launched profit-sharing initiative to generate funds for The Grove Community Church construction project in Rowlett, TX

Indirect tax senior & consultant | ernst & young llp

October 2023 - May 2024 | Austin, TX

• Senior serving EY's Indirect Tax Service Line via the Employee Retention Credit (ERC), assisting Fortune 500 companies in securing credit incentives
• Served as contact between upper mgmt. in producing automated client information intake systems & progress tracking

Creative Director, Founder | Ark Motion Digital

October 2018 - February 2021 | Fayetteville, AR

• Developed Digital Marketing / Content Production business from the ground up, including the implementation and iteration of policies and procedures
• Led team of creators to produce branding & marketing content, communicating with creative departments for multiple $1B+ valuation, Fortune 500 companies
• Client List includes: Walmart, Target, KIND Snacks, CNET, Impossible Foods, Funko Toys

design contractor | ey llp

May 2013 - December 2021 | Dallas, TX

2021

• Designed client-facing marketing materials/banners/video content for EY's service launch for the Employee Retention Credit (ERC). Since launching, this program has helped businesses capture over $1B in ERCs.

2013 - 2015

• Ideated and produced 8+ video segments for internal EY purposes
• Developed service launch communications material leading to EY closing $15M in new revenue
• Coordinated video productions with senior-level EY partners and marketing directors

Education

Marketing, bsba | university of arkansas at fayetteville

August 2016 - May 2021

Dean's List Award Winner | Final Semester 4.0 GPA | Only Dropped Out Once
I Still Believe Studying Marketing in College is a Scam, So The Joke's On Me..

No matter what tools you use to create,
the true instrument is you.
And through you,
the universe that surrounds us
all comes into focus.
- Rick Rubin