Willow St. Lawns & Lawnly

From humble, local beginnings to serving homeowners nationwide. Now entering the app space for greater reach.

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About the Business

Since 2017, Willow Street Lawns has been supporting homes in Northwest Arkansas with local mowing services. The founder and I entered our working relationship in 2021 - together we have transformed Willow St. into a nationwide entity serving over 100 cities across the Southeast USA - offering professional, affordable lawn care & home services while providing training & work opportunities for each community we enter.

My Role: Marketing & Creative Director

01. Strategic Partner

I serve with the founder of Willow St. Lawns in multiple capacities. I am a growth consultant as the business expands - advising and implementing our market penetration strategy as we serve an ever-expanding network of homeowners and their lawn, landscaping, & home service needs.

02. Full-Service Creative

Over the years I have provided Willow St. with full-service website creation, SEO, marketing content & collateral paired with paid advertising.
Our efforts have resulted in Willow St. Lawns being Google's highest-ranked lawn care service in Northwest Arkansas, along with winning the 2024 Quality Business Awards - Best Lawn & Home Service Category.

More work: 

No matter what tools you use to create,
the true instrument is you.
And through you,
the universe that surrounds us
all comes into focus.
- Rick Rubin